We tested Sniffie and Pricefy side-by-side on the same 5,000-SKU catalog for 6 weeks. Sniffie now sells as Pricen and quotes per module and data volume — Pricefy publishes every plan, starting free. Here's the full breakdown of features, pricing and support.
Since the Pricen rebrand there is no public price list: every tier is a custom quote based on the modules you take and the data you process. The figures below are the last published self-serve rates, kept for reference. Pricefy prices every plan on the site.
A published $99 / month for 2,000 SKUs — no quote, no sales call, and you can start today
Drop your Sniffie API key into Pricefy and we import your products, competitor URLs and price history in under a minute — and credit 3 months of Pricefy to your account, free.
Grab your API key from Sniffie (Settings → Integrations → API) and paste it into Pricefy. That's the only thing we ask you to do.
Pricefy pulls your entire catalog, every competitor URL and your full price history through the Sniffie API. No CSV gymnastics, no manual matching, no lost data.
The moment your migration completes, we credit 3 months of Pricefy to your account automatically. No coupon, no support ticket, no strings — our thank-you for switching.
Pricefy queries your Sniffie account in read-only mode — if you want to go back after the 3 free months, just close your Pricefy account.
Winner of 9 out of 10 categories · Tested head-to-head over 6 weeks
✓Pricefy refreshes competitor prices every 12 hours on paid plans, with native Amazon, eBay and Google Shopping connectors and a REST API on every plan. Sniffie locks API access behind a paid add-on — so you can't pipe your own data anywhere.
✓Pricefy gives you a free forever plan up to 50 SKUs and AI-powered automatch on titles + codes. Sniffie has no free tier and matches on product codes only — useless when your competitors don't share your SKU.
✓Pricefy publishes $99 / month for 2,000 SKUs. Sniffie, now Pricen, quotes that tier individually — its last published rate for it was €989, and you cannot see the current one without a sales call.
Helsinki-born AI-pricing platform, founded 2015 (now operating as Pricen). Targets large Nordic and EU retailers with enterprise-priced plans quoted on request — no public rate card since the Pricen rebrand.
London-born price intelligence platform, founded 2008. AI-powered price monitoring refreshed daily, twice a day on paid plans, native marketplace coverage and the only free forever plan in the category.
15 features across 5 categories. Green tick = wins, red cross = falls short. Tested on the same 5,000-SKU catalog over 6 weeks.
| Feature | Sniffie | Pricefy ★ |
|---|---|---|
| Price monitoring | ||
| Update frequency | Hours per refresh | Every 12h on paid plans, daily on Free |
| Real-time alerts | Email only | ✓ All paid plans |
| Marketplace coverage | Add manually | Native: Amazon, eBay, Google |
| Product matching | ||
| Manual URL matching | Required | Optional fallback |
| AI-powered automatch | Codes only | ✓ 92–95% accuracy |
| Catalog import | CSV only | CSV + API + URL crawler |
| Pricing intelligence | ||
| Dynamic pricing rules | Available | Auto + AI + Rules, from Pro |
| Alerts (Slack / Email) | Email only | Email · Slack · Webhooks |
| Reports & exports | Excel + CSV | CSV · XML · REST API |
| Integrations & API | ||
| Shopify / BigCommerce app | ✓ Both | ✓ Both |
| Full REST API | Paid add-on | ✓ Every plan (free included) |
| Webhooks | Limited | ✓ Native |
| Pricing & support | ||
| Free forever plan | ✕ Not offered | ✓ Up to 50 SKUs |
| Starting price | Contact sales | $0 → $49 / month |
| Live chat support | Email only | ✓ Sub-5 min reply |
This comparison is based on publicly available information and our own hands-on testing at the time of writing. Product features, pricing and policies change over time and may vary by plan, region or customer agreement — always verify details directly with the vendor before making a purchasing decision. Pricefy is not affiliated with or endorsed by the competitor tools referenced here; all trademarks belong to their respective owners.
“Pricefy is a quick, easy and flexible way to automate the way you monitor your competitors' prices.”
“Since using Pricefy, we have been able to compare and adapt to market trends compared to our competitors on a daily basis as easily as possible.”
“Pricefy makes checking competitors 10x faster than it used to be! Great tool and easy to use. Customer service team are always super helpful.”
Drop your Sniffie export into Pricefy and get your full catalog, every competitor URL and your price history live in under 60 seconds. No CSV pain. No enterprise pricing. No friction.
Free forever plan • 1-click Sniffie migration • No credit card required