Privacy Policy
Last Updated 13 January 2026
Pricefy Ltd ("Pricefy", "we", "us", "our") is committed to protecting the privacy and security of the personal data that is provided to us or collected by us in relation to our services ("Services") or the use of our website ("Site"). We process personal data in accordance with the Data Protection Act 2018 and the European Union (EU) General Data Protection Regulation and are the data controller for your personal data.
This Privacy Policy explains what personal data we collect through our Services and the Site, how we use and share that data, and your choices concerning our data practices.
By providing us with your personal data when using the Services or our Site, you agree to the use of your personal data as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not access or use the Services or our Site.
1. Personal Data That We Collect
Personal Data You Give Us
When you sign up for or use the Services, you voluntarily give us certain Personal Data, including your name, email address, company name, phone number, billing address, billing information, credit card number (collected by our third party credit card processor Stripe).
We also collect the information that you choose to submit to our customer support regarding a problem you are experiencing with our Services.
Automatically Collected Data
When you use the Services, the following information is created and automatically logged in our systems:
- Log data: Information that your browser automatically sends whenever you visit the Site, including your IP address, browser type and settings, the date and time of your request.
- Cookies: Information from cookies stored on your device.
- Device information: Type of device you are using, operating system, settings, unique device identifiers, and network information.
- Usage Information: How you use our Services, the types of content that you view or engage with, the features you use, and the time, frequency and duration of your activities.
2. How We Use Data
We use the data we collect:
- To provide and administer the Services, respond to your requests and communicate with you in relation to your use of the Services.
- As necessary to comply with our legal obligations.
- Send you informational communications in relation to our products and services.
- Conduct analytics relating to your use of the Site and the Services in order to understand how visitors interact with our Site and ensure they are presented in the most effective manner for you.
- Anonymize, de-identify and/or aggregate the information that we collect and use such data for commercial, statistical and market research purposes.
3. Sharing And Disclosure
We may share your Personal Data and other information with certain third parties in the following circumstances:
- Vendors and Service Providers who assist us in meeting business operations needs, including providers of hosting (Amazon Web Services), email communication, customer support, analytics, and marketing services. Our third party credit card processor (Stripe) processes credit card payments.
- Business Transfers: If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your Personal Data may be transferred as part of that transaction.
- Legal Requirements: If required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect our rights, or protect the personal safety of our users.
4. Transfers outside the EEA
We are based in the United Kingdom and we process your personal data within the EEA. However, for certain functions we use third party service providers who are based outside the EEA, in particular Amazon Web Services and Stripe in the United States. The service providers that we use are certified to the Privacy Shield framework for data transfers operated by the U.S. Department of Commerce.
5. Data Retention
We will keep your Personal Data for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a legitimate business need to do so in connection with your account, or as required by law (e.g. for tax, legal, accounting or other purposes), whichever is the longer.
To determine the appropriate retention period for your Personal Data, we will consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we use your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
6. Your Rights
Pursuant to the applicable EU data protection laws, you have rights that you can exercise under certain circumstances in relation to the Personal Data that we hold:
- Request access to your Personal Data;
- Request rectification of your Personal Data;
- Request the erasure of your Personal Data;
- Request that we restrict or "block" the processing of your Personal Data;
- Object to the processing of your Personal Data;
- Request portability of your Personal Data;
- Make a complaint with the competent data protection authority (the Information Commissioner's Office in the United Kingdom).
You can exercise your rights by contacting us as described under the "Contact Us" section below.
7. Links To Other Websites
The Site may contain links to other websites not operated or controlled by us ("Third Party Sites"). The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of such Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact those sites directly for information on their privacy practices and policies.
8. Security
We take reasonable administrative and technical steps to protect the Personal Data from loss, misuse and unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure. Therefore, while we strive to protect your data, we cannot guarantee its absolute security.
9. Cookies
We use cookies to operate and administer our Site and the Services, analyze trends and improve your access to, and use of, our Services. For more information, please read our Cookie Policy.
10. Changes To Our Privacy Policy
We may change this Privacy Policy at any time and when we do we will post an updated version on this page, unless another type of notice is required by the applicable law. By continuing to use the Site or providing us with information after we have posted an updated Privacy Policy, you consent to the revised Privacy Policy and practices described in it.
11. Contact Us
If you have any questions about our Privacy Policy or our data practices, please contact us by email at support@pricefy.io or by post at: 35 Ballards Lane London, United Kingdom N3 1XW.