Privacy Policy

Last Updated 10 June 2022

Pricefy Ltd ("Pricefy", "we", "us", "our") is committed to protecting the privacy and security of the personal data that is provided to us or collected by us in relation to our services ("Services") or the use of our website ("Site"). We process personal data in accordance with the Data Protection Act 2018 and the European Union (EU) General Data Protection Regulation and are the data controller for your personal data.

This Privacy Policy explains what personal data we collects through our Services and the Site, how we use and share that data, and your choices concerning our data practices.

By providing us with your personal data when using the Services or our Site, you agree to the use of your personal data as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not access or use the Services or our Site.

1. Personal Data That We Collect

When you interact with our Site or use the Services, we collect information that, alone or in combination with other information, could be used to identify you ("Personal Data").

Personal Data You Give Us

When you sign up for or use the Services, you voluntarily give us certain Personal Data, including your name, email address, company name, phone number, billing address, billing information, credit card number (collected by our third party credit card processor Stripe).

We also collect the information that you choose to submit to our customer support regarding a problem you are experiencing with our Services. Whether you designate yourself as a technical contact, open a support ticket, speak to one of our representatives directly or otherwise engage with our support team, you will be asked to provide contact information, a summary of the problem you are experiencing, and relevant documentation or information that would be helpful in resolving the issue.

Automatically Collected Data

When you use the Services, the following information is created and automatically logged in our systems:

  • Log data: Information ("log data") that your browser automatically sends whenever you visit the Site, including your Internet Protocol ("IP") address, browser type and settings, the date and time of your request, and how you interacted with the Services.
  • Cookies: Information from cookies stored on your device. Please see the "Cookies" section below to learn more about how we use cookies.
  • Device information: Includes type of device you are using, operating system, settings, unique device identifiers, network information and other device-specific information. Information collected may depend on the type of device you use and its settings.
  • Usage Information: We collect information about how you use our Services, such as the types of content that you view or engage with, the features you use, the actions you take, the other users you interact with and the time, frequency and duration of your activities.

2. How We Use Data

We use the data we collect, described above:

  • To provide and administer the Services, respond to your requests and communicate with you in relation to your use of the Services. This use of your Personal Data is necessary to perform the contract with you.
  • As necessary to comply with our legal obligations.
  • As necessary for certain legitimate business interests, which include the following:
  • Send you informational communications in relation to our products and services and our terms of service.
  • Conduct analytics relating to your use of the Site and the Services in order to understand how visitors interact with our Site and our Services, and ensure that they are presented in the most effective manner for you.
  • As necessary for certain legitimate business interests, which include the following:
  • If you ask us to delete your data or to be removed from our marketing lists and we are required to fulfil your request, to keep basic data to identify you and prevent further unwanted processing.
  • Anonymize, de-identify and/or aggregate the information that we collect and use such anonymized, de-identified and/or aggregated data for commercial, statistical and market research purposes.

3. Sharing And Disclosure

We may share your Personal Data and other information with certain third parties in the following circumstances:

  • Vendors and Service Providers who assist us in meeting business operations needs, which include providers of hosting (Amazon Web Services), email communication and customer support services, analytics, marketing services. When you register for certain paid Services, our third party credit card processor (Stripe) will process your credit card (you can read more about how Stripe protects your data at Third parties setting cookies on our Site may also process Personal Data about you. Please see the "Cookies" section below for more information.
  • Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of a service to another provider, your Personal Data and other information may be transferred to a successor or affiliate as part of that transaction.
  • Legal Requirements: If required to do so by law, applicable regulation or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of our company, (iii) act in urgent circumstances to protect the personal safety of our users or customers, or the public, or (iv) protect Pricefy against legal liability.

4. Transfers outside the European Economic Area (EEA)

We are based in the United Kingdom and we process your personal data within the EEA. However, for certain functions we use third party service providers who are based outside the EEA, in particular Amazon Web Services and Stripe in the United States. Third parties setting cookies on our Site and your admin panel are also located in the United States. The service providers that we use are certified to the Privacy Shield framework for data transfers operated by the U.S. Department of Commerce.

5. Data Retention

We will keep your Personal Data for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a legitimate business need to do so in connection with your account, or as required by law (e.g. for tax, legal, accounting or other purposes), whichever is the longer.

If you have elected to receive marketing communications from us, we retain information about your preferences until you opt out of receiving these communications and in accordance with our policies.

To determine the appropriate retention period for your Personal Data, we will consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we use your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

6. Your Rights

Pursuant to the applicable EU data protection laws, you have rights that you can exercise under certain circumstances in relation to the Personal Data that we hold, described below:

  • request access to your Personal Data and certain information in relation to its processing;
  • request rectification of your Personal Data;
  • request the erasure of your Personal Data, unless we have a legitimate basis for continue to process your data pursuant to the applicable law;
  • request that we restrict or "block" the processing of your Personal Data in certain circumstances, such as where you contest the accuracy of the data or object to us processing it;
  • object to the processing of your Personal Data at any time, and we will comply with this request if (i) we are relying on a legitimate interest to process your Personal Data (unless we demonstrate compelling legitimate grounds for continue processing it), or (ii) if we are processing your Personal Data for direct marketing purposes;
  • request portability, i.e. to obtain your Personal Data from us that you consented to give us or that was provided to us as necessary in connection with our contract with you, if applicable, and that we process through automated means. We will give you your Personal Data in a structured, commonly used and machine-readable format;
  • make a complaint with the competent data protection authority. If you have a concern about our privacy practices, including the way we handled your Personal Data, you can report it to the Information Commissioner's Office (or ICO) in the United Kingdom or, as the case may be, any other competent data protection authority of an EU member state that is authorised to hear those concerns.

Moreover, if you have provided your consent to the processing of your Personal Data for a specific purpose, you have the right to withdraw your consent for that specific processing at any time (this will not affect any processing of your data that has already taken place).

You can exercise your rights by contacting us as described under the "Contact Us" section below.

Legitimate Interest. "Legitimate interests" means our interests in conducting our business, managing and delivering the best Services to you. This Privacy Policy describes when we process your Personal Data for our legitimate interests, what these interests are and your rights. We will not use your Personal Data for activities where the impact on you overrides our interests, unless we have your consent or those activities are otherwise required or permitted by law.

7. Links To Other Websites

The Site may contain links to other websites not operated or controlled by us ("Third Party Sites"), including social media websites and services. The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of such Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact those sites directly for information on their privacy practices and policies.

8. Security

We take reasonable administrative and technical steps to protect the Personal Data from loss, misuse and unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure. Therefore, while we strive to protect your data, we cannot guarantee its absolute security.

9. Cookies

We use cookies to operate and administer our Site and the Services, analyze trends and improve your access to, and use of, our Services. For more information, please read our Cookie Policy.

10. Changes To Our Privacy Policy

We may change this Privacy Policy at any time and when we do we will post an updated version on this page, unless another type of notice is required by the applicable law. By continuing to use the Site or providing us with information after we have posted an updated Privacy Policy or notified you if applicable, you consent to the revised Privacy Policy and practices described in it.

11. Contact Us

If you have any questions about our Privacy Policy or our data practices, please contact us by email at or by post at: 35 Ballards Lane London, United Kingdom N3 1XW