Manual matching
Manually searching competitor websites, finding matching products, and inserting URLs one by one takes hours per competitor. With large catalogs, it's practically impossible to maintain accurate matches.
AI Product Matching Software — Match Every Competitor in Minutes
Stop pasting competitor URLs one by one. Pricefy's AI product matching software automatically finds and matches your entire catalog to competitor listings using EAN, GTIN and UPC codes — or AI/ML visual comparison when barcodes are missing.
What is AI Product Matching?
AI product matching automates the process of pairing your products with equivalent items sold by competitors. Instead of manually searching competitor websites and inserting URLs one by one, AI-powered product matching software finds every match for you in minutes.
Pricefy uses a dual-layer matching approach: barcode-based matching (EAN, GTIN, UPC) for exact identification, plus an AI/ML engine that compares product names, brands, descriptions and images when codes are missing. The result: 95%+ match accuracy with zero manual URL entry.
Products automatch that actually works
Pricefy can search across the web for your product's code and find all possible matches, or it can focus on your competitor's website, scanning their store and finding similarities between the two catalogs.
We call these two methods Code Automatch and Quick Automatch, and both can be performed by Pricefy in minutes, not days.
Discover new competitors you were not aware of
When Pricefy scans the web to search for possible product matches, it also takes a look at who your competitors are.
Every time we find a product similarity, we also suggest the website selling that product as a competitor. This is useful in case you would like to do a deep scan of that specific competitor.
Code or not we are going to find them
Many competitor monitoring services exclusively use EAN, GTIN, UPC, or SKU to search and analyze potential matches. However, we take it a step further. In the event that you have no codes or your codes do not yield any results, we utilize our trained AI/ML algorithm to compare your product information with that of your competitors.
Manual matching vs. AI-powered automatch
Pricefy AI Automatch
Pricefy scans competitor stores and the web automatically, using product codes and AI to find matches in minutes. The system discovers new competitors along the way and learns from your corrections to improve over time.
Customer stories
What our customers say
“Before, we priced our products by manually checking our competitors. With Pricefy, we not only automatically find competitor prices but also spot new trends, helping us identify the products our customers want most. Without Pricefy, we'd need to hire at least 3-4 more full-time employees to keep up.”
Steve Morhall
Sales Director·tiger-supplies.co.uk
“Pricefy automatch saved us hundreds of hours. We had 8,000 SKUs to match against six competitors and we were dreading the project. Pricefy did it overnight.”
Adam Broadhead
Head of Ecommerce·lampshoponline.com
“The AI matching is uncanny. It even matched our products that have completely different titles on competitor sites — something a simple keyword search would never catch.”
Alex Tremblay
Project Director·pneusarabais.com
“We discovered three new competitors we didn't even know existed thanks to Pricefy's automatch suggestions. Game changer for our market intelligence.”
Marta Riemann
Pricing Manager·intelligenthanddryers.com
“Setup took ten minutes. Pricefy uploaded our catalog, scanned the web, and within a few hours we had matches across every store we cared about. Couldn't be easier.”
Jack Seymour
Owner·land-sea.co.uk
See AI Automatch find matches in real time
Try the live demo
Matching methods
Match by EAN, GTIN, UPC, or SKU
When your catalog has standard identifiers, Pricefy uses them to find exact matches across competitor stores and marketplaces in seconds. Best for branded electronics, books, and consumer goods.
Code-based matching results across competitor sites
AI matching when codes are missing
Our AI/ML engine compares product names, brand, descriptions, and images to find the right match — even when there's no standard product code to rely on.
AI engine comparing product names and images
Find matches across marketplaces
Pricefy scans Amazon, eBay, Google Shopping, and price comparison sites alongside competitor stores so you see every place your products are listed.
Marketplace coverage including Amazon and eBay
Match every variant, not just the parent
Pricefy keeps colors, sizes, and storage options as separate matches so you can compare like-for-like. Critical for fashion, footwear, and configurable electronics.
Variant-level matching with color and size options
Built for tens of thousands of SKUs
Whether you have 500 or 50,000 products, Pricefy handles bulk matching automatically. Connect via CSV, API, or e-commerce integration and let the engine do the rest.
Bulk catalog upload and matching progress
Surface competitors you never knew about
While matching, Pricefy also flags every website selling your products. You'll discover new competitors automatically and can promote any of them to a tracked store with one click.
Newly discovered competitor suggestions panel
MATCHING SCENARIOS
Matching Scenarios
How different industries use product matching.
Electronics & Branded Products
Products with standard EAN/GTIN codes are matched instantly via Code Automatch. Ideal for electronics, appliances, and branded goods.
Fashion & Private Label
Fashion products often lack standard codes. Quick Automatch uses AI to compare product names, colors, sizes, and images.
Large Catalogs
With thousands of SKUs, manual matching is impossible. Pricefy handles bulk matching automatically.
Competitor Discovery
During the matching process, Pricefy identifies new competitors you were not aware of. Every website selling your products is suggested.
FAQ
Frequently Asked Questions
How does AI product matching work?
Pricefy compares your products against competitor catalogs using two engines: Code Automatch matches by EAN, GTIN, UPC, or SKU when those identifiers exist; Quick Automatch uses an AI/ML model that compares product names, brand, descriptions, and images to find the most likely match. The system improves over time as you confirm or correct matches.
Can it match products by EAN, UPC, or GTIN?
Yes — Code Automatch is built specifically for that. Upload your catalog with any of those identifiers and Pricefy will use them to find exact matches across competitor stores and marketplaces in seconds.
Can Pricefy discover new competitors automatically?
Yes. While the matching engine scans the web for your products, it also flags every domain it finds selling them. Those discovered competitors appear as suggestions in your dashboard — promote any of them to a tracked store with one click.
What if a match is wrong?
You can correct any match with one click in the dashboard. Pricefy treats your corrections as training signal and improves future matches for similar products in your catalog.
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