Manual repricing
Manually adjusting prices across hundreds or thousands of products is slow, error-prone, and impossible to scale. By the time you update prices, competitors have already moved.
Dynamic Pricing Software for eCommerce — Automate Your Repricing
Pricefy dynamic pricing software automatically reprices your eCommerce catalog based on competitor data, custom rules and margin thresholds. Set price floors, preview changes in a simulator and roll back any job with one click.
What is Dynamic Pricing Software?
Dynamic pricing software automates the process of adjusting your product prices based on competitor pricing, market demand and your own business rules — replacing manual spreadsheet work with real-time, rule-based repricing.
With Pricefy, you can run fully automated repricing in autopilot mode (prices update every hour) or use the built-in simulator to preview the exact impact of pricing rules before anything goes live. Price floors and ceilings protect your margins at all times.
Repricing Autopilot
Pricefy has an unsupervised repricing method called "Autopilot" which analyzes your competitors' prices every hour and, based on your master rules, adapts your product prices to help you stay competitive in the market.
Autopilot rules are flexible and can be used to define a specific group of products or competitors that the autopilot must take into consideration to perform its actions.
Semi-automated repricing
If you prefer to have more control over your pricing strategy, Pricefy's repricing simulator is the perfect solution for you. With it, you can preview the potential impact of different business rules on your current market position and decide which price changes you want to implement.
This gives you greater control over your pricing strategy while maximizing your profits.
Reprice rollback
We know how much effort you put into your pricing strategy, that's why we want you to stay safe with your pricing data. Every time you launch a repricing job, manually or in autopilot, your original prices are backed up and you can restore them with a click.
Manual repricing vs. automated dynamic pricing
Pricefy Dynamic Pricing
Pricefy automates repricing based on your rules. Set price floors, ceilings, and margin thresholds. The system adjusts prices every hour in autopilot mode, or lets you preview and approve changes in simulator mode.
Customer stories
What our customers say
“Before, we priced our products by manually checking our competitors. With Pricefy, we not only automatically find competitor prices but also spot new trends, helping us identify the products our customers want most. Without Pricefy, we'd need to hire at least 3-4 more full-time employees to keep up.”
Steve Morhall
Sales Director·tiger-supplies.co.uk
“Pricefy autopilot reprices our entire catalog every hour without us lifting a finger. Margins are up, and we finally sleep at night knowing the floors protect us.”
Alex Tremblay
Project Director·pneusarabais.com
“The simulator is a game changer. We test new rules on a subset first, see the projected impact, then roll out to the full catalog with confidence.”
Adam Broadhead
Head of Ecommerce·lampshoponline.com
“Rollback saved us twice already. One bad rule, one click, original prices restored. It's the kind of safety net every repricing tool should have.”
Marta Riemann
Pricing Manager·intelligenthanddryers.com
“We moved from weekly manual updates to hourly autopilot. Revenue is up 12% and the team spends its time on strategy instead of spreadsheet maintenance.”
Jack Seymour
Owner·land-sea.co.uk
See how your prices compare to competitors — in seconds
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Repricing strategies
Apply rules that fit your business
Pricefy's dynamic pricing lets you create custom rules per product, category, or competitor group. Match the lowest competitor, stay within market average, or target specific rivals.
Protect your margins with price floors
Set minimum price thresholds that Pricefy will never cross. Whether defined in absolute terms or as a percentage above cost, floors keep your catalog profitable even when competitors go aggressive.
Price floor configuration with margin threshold
Avoid overpricing with ceilings
Set maximum price thresholds to prevent bad data, edge-case rules, or competitor anomalies from pushing your prices too high. Ceilings keep your catalog competitive even when automation goes wrong.
Price ceiling configuration panel
Focus on the rivals that actually matter
Group competitors by market segment, pricing tier, or strategic importance. Apply different rules to each group so your core rivals drive price decisions while noise gets filtered out.
Competitor groups management view
Reprice on the cadence that fits you
Run autopilot hourly for fast-moving categories, daily for steady ones, or trigger manual jobs when you need one-off updates. Every schedule respects your rules, floors and ceilings.
Repricing schedule selector
Preview changes before they go live
Simulator mode shows you the exact new price for each SKU before anything is published. Approve, tweak, or reject each change — perfect for sensitive categories and seasonal launches.
Simulator mode preview with pending price changes
REPRICING STRATEGIES
Repricing Strategies You Can Apply
Common rule-based pricing strategies powered by Pricefy.
Match the Lowest Competitor
Automatically adjust your price to match or undercut the cheapest competitor by a fixed amount or percentage. Set a price floor to protect your margins.
Stay Within Market Average
Keep your prices aligned with the market average across selected competitors. Avoid being the cheapest while staying competitive.
Target Specific Competitors
Create rules that only consider selected competitors. Focus on your direct rivals instead of the entire market.
Margin-Based Repricing
Set minimum margin thresholds as stop conditions. Pricefy will never reprice below your defined margin, ensuring profitability even in competitive markets.
FAQ
Frequently Asked Questions About Dynamic Pricing
What is dynamic pricing software?
Dynamic pricing software automates the process of adjusting your eCommerce product prices based on competitor data, market conditions and your business rules. Instead of manually updating prices in spreadsheets, the software monitors competitors and reprices your catalog automatically — protecting your margins while keeping you competitive.
How does automated repricing work in Pricefy?
You create pricing rules that define how your prices should react to competitor changes: match the lowest price, stay within market average, target specific rivals, or maintain a minimum margin percentage. Pricefy applies these rules automatically every hour in autopilot mode, or you can preview changes in the simulator before applying them.
Can dynamic pricing software protect my profit margins?
Yes. Every repricing rule in Pricefy supports price floors (minimum) and ceilings (maximum), defined as absolute values or as a percentage above cost. The software will never cross those thresholds — no matter what competitors do — so your catalog stays profitable even in aggressive markets.
What happens if an automated repricing rule goes wrong?
Every repricing job automatically backs up your original prices before any change is applied. If you notice a bad rule or unexpected result, one click restores the previous prices across all affected SKUs. This rollback feature is available for both manual and autopilot repricing jobs.
Is Pricefy a dynamic pricing tool or a repricing software?
Pricefy is both a dynamic pricing tool and repricing software in one platform. As a dynamic pricing tool, it sets and adjusts prices based on competitor data, market signals and your business rules. As repricing software, it executes price updates automatically — every hour in autopilot mode or on-demand via the simulator. The two roles share the same engine, the same price floors and the same rollback safeguards.
How do dynamic pricing platforms compare to manual ecommerce repricing?
Manual ecommerce repricing scales linearly with effort: every price change requires checking competitors, updating spreadsheets and re-importing data. A dynamic pricing platform like Pricefy automates the entire loop — competitor scraping, rule evaluation, price updates and rollback — so a 10,000-SKU catalog gets repriced hourly without manual work.
What features should I look for in repricing tools?
Modern repricing tools should include rule-based automation (floors, ceilings, margin targets), a simulator to preview changes before going live, automatic rollback in case of bad rules, native integration with your ecommerce platform, and hourly or sub-hourly cadence. Pricefy bundles all of these plus AI competitor matching and multi-platform sync (Shopify, Magento, WooCommerce, BigCommerce, PrestaShop).
Which eCommerce platforms support dynamic pricing integration?
Pricefy dynamic pricing software integrates with Shopify, WooCommerce, Magento, BigCommerce and PrestaShop natively. Repriced products are pushed back to your store automatically. You can also connect any other platform via our REST API or CSV/XML feed.
Is there a free dynamic pricing plan?
Pricefy offers a free forever plan with up to 50 SKUs. Dynamic repricing is available on paid plans starting at $49/mo. Every paid plan includes autopilot mode, the simulator, price floors, ceilings and rollback — no add-on charges.
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