Pricefy turns your Ecwid product catalog into channel-ready feeds for Google Shopping, Facebook, TikTok and 1,500+ channels across 69 countries. Install the Pricefy app from the Ecwid App Market, or connect from Pricefy — your catalog imports in one click, no CSV uploads — and every feed refreshes with your current prices and stock.
A Ecwid product feed — sometimes called a data feed — is a structured file in CSV, XML or JSON that carries your Ecwid product catalog — products, prices, images and stock — to a sales channel like Google Shopping, Facebook or TikTok, formatted exactly the way that channel requires. Every channel wants different fields, categories and formats, which is why exporting by hand breaks down after the first one.
Pricefy generates Ecwid product feeds from a single native connection. Your catalog imports in one click and stays synced, each channel gets its own validated template with the right fields and taxonomy, and feeds refresh on schedule with the prices and stock currently in Ecwid — including repriced prices if you use Pricefy's repricing engine.
Pick Google Shopping, pick your country, and Pricefy loads the exact Merchant Center template: required attributes, GTIN handling, and the full Google product taxonomy mapped against your Ecwid categories. The feed validates before it ships, so products land in Google Merchant Center without disapprovals — and updates flow automatically as your catalog changes.
The same Ecwid connection powers your Facebook product feed for Facebook and Instagram Shops, your TikTok Shop catalog, Pinterest, Bing and every other channel you sell on. One catalog in, channel-perfect feeds out — instead of hand-maintained CSV uploads that go stale between exports.
Transform titles, filter out products you don't want advertised, and map your Ecwid categories to each channel's category tree. Pricefy validates every feed before it ships and flags incomplete products — missing GTINs, empty fields, broken image links — so you fix issues before the channel rejects them.
This is the part generic feed tools can't do: Pricefy monitors your competitors and reprices your Ecwid catalog, and your feeds inherit those prices automatically. Advertise repriced prices on Google Shopping the moment they change, and stop promoting out-of-stock or margin-losing SKUs — automatically.
Without a feed engine, Ecwid merchants juggle CSV exports and single-channel connectors — one setup for Google, another for Facebook, and stale files in between. None of them knows your competitor prices, so channels advertise whatever price happened to be in Ecwid at export time.
One native connection powers every channel feed from the same catalog — 1,500+ channel–country templates, shared rules, one place to fix data. Feeds refresh automatically with current stock and prices, including the repriced prices from Pricefy's repricing engine.
“Before, we priced our products by manually checking our competitors. With Pricefy, we not only automatically find competitor prices but also spot new trends, helping us identify the products our customers want most. Without Pricefy, we'd need to hire at least 3-4 more full-time employees to keep up.”
“Since using Pricefy, we have been able to compare and adapt to market trends compared to our competitors on a daily basis as easily as possible.”
“Pricefy makes checking competitors 10x faster than it used to be! Great tool and easy to use. The customer service team is always super helpful.”
Pricefy connects to your Ecwid store through Ecwid's official API — install the Pricefy app from the Ecwid App Market, or connect from Pricefy, and your product catalog imports in one click, with no CSV uploads and no manual setup. Products, variations, images, prices and stock stay synced, so new products you add in Ecwid reach your feeds automatically.
The channel library ships 1,534 ready-made channel–country feed templates across 69 countries: Google Shopping, Facebook, TikTok, eBay, Bing, Pinterest, comparison engines like idealo and Kelkoo, and affiliate networks. Pick a channel and country — the required fields and format come preloaded.
Transform titles, filter SKUs, and map your Ecwid categories to each channel's taxonomy — including the full Google product taxonomy. Every feed validates before it ships, and incomplete products get flagged with the reason, so you fix the data instead of debugging rejections.
Pricefy's competitor monitoring and repricing engine drives your feeds: repriced prices publish straight into every channel, and out-of-stock or margin-losing SKUs drop out automatically. Your ads always show the price your strategy chose — not last week's export.
Export CSV, TSV, XML, JSON, RSS or Atom — each channel template comes with its expected format preselected. Deliver through a public feed URL the channel fetches on its own, or push by FTP, FTPS or SFTP. Feeds refresh automatically every 24, 48 or 72 hours.
From your first Google Shopping feed to multi-channel operations.
Ecwid merchants launching on Google Shopping: connect, validate, and get products into Merchant Center without touching a spreadsheet.
Stores adding Facebook, Instagram, TikTok and Pinterest catalogs on top of Google — one catalog, one set of rules, every channel served.
Ecwid stores expanding into comparison engines and marketplaces across countries, using per-country templates with market-specific currencies, languages and taxonomies.
Merchants using Pricefy repricing who need their advertised prices to match reality — feeds inherit repriced prices the moment they change.
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