A PrestaShop product feed — sometimes called a data feed — is a structured file in CSV, XML or JSON that carries your products, prices, images and stock from your PrestaShop store to a sales channel like Google Shopping, Meta or TikTok, formatted exactly the way that channel requires. Every channel wants different fields, categories and formats, which is why exporting by hand from Catalog > Products breaks down after the first one.
Pricefy generates PrestaShop product feeds from a single webservice API connection. Your catalog syncs automatically — combinations and attributes included — each channel gets its own validated template with the right fields and taxonomy, and feeds refresh on schedule with the prices and stock currently in PrestaShop, including repriced prices if you use Pricefy's repricing engine.