A Shift4Shop product feed — sometimes called a data feed — is a structured file in CSV, XML or JSON that carries your Shift4Shop product catalog — products, prices, images and stock — to a sales channel like Google Shopping, Facebook or TikTok, formatted exactly the way that channel requires. Every channel wants different fields, categories and formats, which is why exporting by hand breaks down after the first one.
Pricefy generates Shift4Shop product feeds from a single native connection. Your catalog imports in one click and stays synced, each channel gets its own validated template with the right fields and taxonomy, and feeds refresh on schedule with the prices and stock currently in Shift4Shop — including repriced prices if you use Pricefy's repricing engine.