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Shift4Shop Product Feed Software

Pricefy turns your Shift4Shop product catalog into channel-ready feeds for Google Shopping, Facebook, TikTok and 1,500+ channels across 69 countries. Enter your Shift4Shop store's address in Pricefy and approve the Pricefy app — your catalog imports in one click, no CSV uploads — and every feed refreshes with your current prices and stock.

Shift4Shop product catalog flowing through Pricefy into Google Shopping, Facebook and TikTok product feeds
Shift4Shop products mapped into channel-specific feed templates with validation checks

What is a Shift4Shop Product Feed?

A Shift4Shop product feed — sometimes called a data feed — is a structured file in CSV, XML or JSON that carries your Shift4Shop product catalog — products, prices, images and stock — to a sales channel like Google Shopping, Facebook or TikTok, formatted exactly the way that channel requires. Every channel wants different fields, categories and formats, which is why exporting by hand breaks down after the first one.

Pricefy generates Shift4Shop product feeds from a single native connection. Your catalog imports in one click and stays synced, each channel gets its own validated template with the right fields and taxonomy, and feeds refresh on schedule with the prices and stock currently in Shift4Shop — including repriced prices if you use Pricefy's repricing engine.

Google Shopping Feed from Shift4Shop — In Minutes

Pick Google Shopping, pick your country, and Pricefy loads the exact Merchant Center template: required attributes, GTIN handling, and the full Google product taxonomy mapped against your Shift4Shop categories. The feed validates before it ships, so products land in Google Merchant Center without disapprovals — and updates flow automatically as your catalog changes.

Shift4Shop catalog mapped to a validated Google Shopping feed template

Facebook Feed from Shift4Shop — Plus Instagram & TikTok

The same Shift4Shop connection powers your Facebook product feed for Facebook and Instagram Shops, your TikTok Shop catalog, Pinterest, Bing and every other channel you sell on. One catalog in, channel-perfect feeds out — instead of hand-maintained CSV uploads that go stale between exports.

One Shift4Shop catalog feeding Facebook, Instagram, TikTok and Pinterest product catalogs

Rules, Category Mapping and Validated Feeds

Transform titles, filter out products you don't want advertised, and map your Shift4Shop categories to each channel's category tree. Pricefy validates every feed before it ships and flags incomplete products — missing GTINs, empty fields, broken image links — so you fix issues before the channel rejects them.

Feed rule editor filtering Shift4Shop products and mapping categories to channel taxonomy

Price-Aware Feeds — Powered by Your Repricing Engine

This is the part generic feed tools can't do: Pricefy monitors your competitors and reprices your Shift4Shop catalog, and your feeds inherit those prices automatically. Advertise repriced prices on Google Shopping the moment they change, and stop promoting out-of-stock or margin-losing SKUs — automatically.

Repriced Shift4Shop prices flowing directly into Google Shopping and Facebook feeds

Manual CSV uploads, or one sync for every channel?

Manual exports & single-channel connectors

Without a feed engine, Shift4Shop merchants juggle CSV exports and single-channel connectors — one setup for Google, another for Facebook, and stale files in between. None of them knows your competitor prices, so channels advertise whatever price happened to be in Shift4Shop at export time.

Pricefy for Shift4Shop

One native connection powers every channel feed from the same catalog — 1,500+ channel–country templates, shared rules, one place to fix data. Feeds refresh automatically with current stock and prices, including the repriced prices from Pricefy's repricing engine.

Connect Shift4Shop
Customer stories

What our customers say

“Before, we priced our products by manually checking our competitors. With Pricefy, we not only automatically find competitor prices but also spot new trends, helping us identify the products our customers want most. Without Pricefy, we'd need to hire at least 3-4 more full-time employees to keep up.”

Steve Morhall
Steve Morhall
Sales Directortiger-supplies.co.uk

“Since using Pricefy, we have been able to compare and adapt to market trends compared to our competitors on a daily basis as easily as possible.”

Alex Tremblay
Alex Tremblay
Project Directorpneusarabais.com

“Pricefy makes checking competitors 10x faster than it used to be! Great tool and easy to use. The customer service team is always super helpful.”

Adam Broadhead
Adam Broadhead
Head of Ecommercelampshoponline.com

See your Shift4Shop catalog become channel-ready feeds — in seconds

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Shift4Shop feed features

Connect once — catalog flows automatically

Pricefy connects to your Shift4Shop store (formerly 3dcart) through Shift4Shop's official REST API — enter your store's address and approve the Pricefy app, or add it from your Shift4Shop admin, and your product catalog imports with no CSV uploads and no manual setup. Products, variants, images, prices and stock stay synced, so new products you add in Shift4Shop reach your feeds automatically.

Shift4Shop to Pricefy native sync panel feeding the channel library

Every channel, pre-mapped

The channel library ships 1,534 ready-made channel–country feed templates across 69 countries: Google Shopping, Facebook, TikTok, eBay, Bing, Pinterest, comparison engines like idealo and Kelkoo, and affiliate networks. Pick a channel and country — the required fields and format come preloaded.

Channel template library with Google Shopping, Facebook and TikTok feed specs

Clean feeds, fewer disapprovals

Transform titles, filter SKUs, and map your Shift4Shop categories to each channel's taxonomy — including the full Google product taxonomy. Every feed validates before it ships, and incomplete products get flagged with the reason, so you fix the data instead of debugging rejections.

Feed validation panel flagging missing GTINs and unmapped categories

Feeds that follow your repricing

Pricefy's competitor monitoring and repricing engine drives your feeds: repriced prices publish straight into every channel, and out-of-stock or margin-losing SKUs drop out automatically. Your ads always show the price your strategy chose — not last week's export.

Repricing engine pushing updated prices into Google Shopping and Facebook feeds

Any format, any destination, on schedule

Export CSV, TSV, XML, JSON, RSS or Atom — each channel template comes with its expected format preselected. Deliver through a public feed URL the channel fetches on its own, or push by FTP, FTPS or SFTP. Feeds refresh automatically every 24, 48 or 72 hours.

Feed delivery settings with URL, FTP and refresh schedule options
SHIFT4SHOP FEED USE CASES

Built for Every Shift4Shop Store

From your first Google Shopping feed to multi-channel operations.

First Google Shopping Feed

Shift4Shop merchants launching on Google Shopping: connect, validate, and get products into Merchant Center without touching a spreadsheet.

Social Sellers

Stores adding Facebook, Instagram, TikTok and Pinterest catalogs on top of Google — one catalog, one set of rules, every channel served.

Growing Multi-Channel Stores

Shift4Shop stores expanding into comparison engines and marketplaces across countries, using per-country templates with market-specific currencies, languages and taxonomies.

Stores That Compete on Price

Merchants using Pricefy repricing who need their advertised prices to match reality — feeds inherit repriced prices the moment they change.

Explore dynamic pricing
See pricing for Shift4Shop merchants
FAQ

Shift4Shop Product Feed FAQ

What is a Shift4Shop product feed?
A structured file (CSV, XML or JSON) that carries your Shift4Shop product catalog — titles, prices, images, stock, identifiers — to a sales channel like Google Shopping, Facebook or TikTok, formatted to that channel's specification. Pricefy generates and refreshes these feeds automatically from a native Shift4Shop connection.
How do I create a Google Shopping feed from Shift4Shop?
Connect your Shift4Shop store to Pricefy, pick the Google Shopping template for your country, and the feed is generated with the required attributes and Google product taxonomy already mapped. Point Google Merchant Center at your feed URL and it fetches updates on its own schedule.
How do I connect Shift4Shop to Google Merchant Center?
Merchant Center needs a product feed in Google's format. Pricefy builds that feed from your synced Shift4Shop catalog and hosts it at a stable URL — add that URL as a scheduled fetch in Merchant Center and your products stay current without manual uploads.
How do I create a Facebook feed from Shift4Shop?
The Meta template generates a catalog feed for Facebook and Instagram Shops from the same Shift4Shop sync, with the fields Meta requires. Point Commerce Manager at the feed URL and your catalog stays current — TikTok Shop, Pinterest and Bing catalogs work the same way.
Do I need to upload CSVs from Shift4Shop?
No. Enter your store's address in Pricefy and approve the Pricefy app, and your catalog imports — no CSV uploads, no manual setup. After that, the sync keeps products, prices and stock current automatically.
Which channels and formats are supported?
1,500+ channel–country templates across 69 countries — Google Shopping, Facebook, TikTok, eBay, Bing, Pinterest, idealo, Kelkoo, affiliate networks and more. Export formats: CSV, TSV, XML, JSON, RSS and Atom, delivered by feed URL or FTP/FTPS/SFTP push.
How often does the feed update?
Feeds refresh automatically every 24, 48 or 72 hours, and your Shift4Shop catalog stays synced to Pricefy natively. Channels fetch the feed from a public URL on their own schedule, or receive it by FTP, FTPS or SFTP push.
Do my feed prices stay in sync with Shift4Shop?
Yes. Feeds always carry the current prices and stock from your synced catalog. If you use Pricefy's dynamic repricing, the repriced prices flow into your feeds automatically — so Google Shopping never advertises a price you've already changed.

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