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WooCommerce Product Feed Software

Pricefy turns your WooCommerce catalog into channel-ready product feeds for Google Shopping, Meta, TikTok and 1,500+ channels across 69 countries — without installing another plugin. Connect through the native WooCommerce REST API, map fields automatically, and every feed refreshes with your current prices and stock while generation runs on Pricefy's infrastructure, not your WordPress hosting.

WooCommerce catalog flowing through Pricefy into Google Shopping, Meta and TikTok product feeds
WooCommerce products mapped into channel-specific feed templates with validation checks

What is a WooCommerce Product Feed?

A WooCommerce product feed — sometimes called a data feed — is a structured file in CSV, XML or JSON that carries your products, prices, images and stock from your WooCommerce store to a sales channel like Google Shopping, Meta or TikTok, formatted exactly the way that channel requires. The usual WordPress answer is a feed plugin per channel — each one regenerating files on your own hosting and breaking in its own way when WordPress or WooCommerce updates.

Pricefy generates WooCommerce product feeds from a single REST API connection instead — no plugin to install, no code changes. Your catalog syncs automatically, variations included, each channel gets its own validated template with the right fields and taxonomy, and feeds refresh on schedule with the prices and stock currently in WooCommerce — including repriced prices if you use Pricefy's repricing engine.

Google Shopping Feed from WooCommerce — In Minutes

Pick Google Shopping, pick your country, and Pricefy loads the exact Merchant Center template: required attributes, GTIN handling, and the full Google product taxonomy mapped against your WooCommerce categories. The feed validates before it ships, so products land in Google Merchant Center without disapprovals — and variable products carry proper variant data instead of duplicate parent rows.

WooCommerce catalog mapped to a validated Google Shopping feed template

Export Products from WooCommerce — Without Another Plugin

WooCommerce's built-in export gets you a raw CSV; channels want validated, channel-specific files that stay current. Pricefy replaces one-off exports and per-channel plugins with a continuous sync: products, variations, images, prices and stock stream through the native REST API, then export as CSV, TSV, XML, JSON, RSS or Atom per channel — generated on Pricefy's servers, so your WordPress hosting never does the heavy lifting.

WooCommerce product export streaming through the REST API into channel-ready feed formats

Rules, Category Mapping and Validated Feeds

Transform titles, filter out products you don't want advertised, and map your WooCommerce categories to each channel's category tree. Pricefy validates every feed before it ships and flags incomplete products — missing GTINs, empty fields, broken image links — so you fix issues before the channel rejects them.

Feed rule editor filtering WooCommerce products and mapping categories to channel taxonomy

Price-Aware Feeds — Powered by Your Repricing Engine

This is the part feed plugins can't do: Pricefy monitors your competitors and reprices your WooCommerce catalog — writing regular and sale prices back across all variations — and your feeds inherit those prices automatically. Advertise repriced prices on Google Shopping the moment they change, and stop promoting out-of-stock or margin-losing SKUs.

Repriced WooCommerce prices flowing directly into Google Shopping and Meta feeds

Another WordPress plugin, or a feed engine outside your stack?

WooCommerce feed plugins

The classic WordPress route is a feed plugin per channel, each regenerating feeds with your hosting's PHP and cron — slow on big catalogs, another thing to test on every WordPress, WooCommerce and PHP update. And a plugin only knows the prices in your database, so feeds advertise whatever was there at regeneration time.

Pricefy for WooCommerce

Pricefy connects through the native WooCommerce REST API — no plugin, no code changes, nothing new on your server. Feed generation runs on Pricefy's infrastructure with 1,500+ channel–country templates, shared rules and validation, and feeds inherit the repriced prices Pricefy writes back to WooCommerce.

Connect WooCommerce
Customer stories

What our customers say

“Before, we priced our WooCommerce catalog by manually checking competitors. With Pricefy connected, we not only automatically find competitor prices but also spot trends that help us identify what customers want. Without Pricefy, we'd need 3-4 more full-time staff.”

Steve Morhall
Steve Morhall
Sales Director·tiger-supplies.co.uk

“Since connecting Pricefy to our WooCommerce store, we compare and adapt to market trends on a daily basis with zero friction.”

Alex Tremblay
Alex Tremblay
Project Director·pneusarabais.com

“Pricefy is the fastest way we have found to monitor competitors from WooCommerce. 10x faster than our previous tool and the support team is always available.”

Adam Broadhead
Adam Broadhead
Head of Ecommerce·lampshoponline.com

See your WooCommerce catalog become channel-ready feeds — in seconds

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WooCommerce feed features

Connect once — no plugin on your site

Pricefy connects through the native WooCommerce REST API with your API credentials — no plugin to install, no code changes, nothing to re-test when WordPress or WooCommerce updates. Products, variations, images and prices sync into Pricefy and stay updated, so new products reach your feeds without touching a CSV.

WooCommerce to Pricefy native REST API sync panel feeding the channel library

Every channel, pre-mapped

The channel library ships 1,534 ready-made channel–country feed templates across 69 countries: Google Shopping, Meta, TikTok, eBay, Bing, Pinterest, comparison engines like idealo and Kelkoo, and affiliate networks. Pick a channel and country — the required fields and format come preloaded.

Channel template library with Google Shopping, Meta and TikTok feed specs

Clean feeds, fewer disapprovals

Transform titles, filter SKUs, and map your WooCommerce categories to each channel's taxonomy — including the full Google product taxonomy. Every feed validates before it ships, and incomplete products get flagged with the reason, so you fix the data instead of debugging rejections.

Feed validation panel flagging missing GTINs and unmapped categories

Feeds that follow your repricing

Pricefy's competitor monitoring and repricing engine drives your feeds: repriced prices publish straight into every channel and write back to WooCommerce — regular and sale prices, across all variations. Out-of-stock or margin-losing SKUs drop out automatically, so your ads always show the price your strategy chose.

Repricing engine pushing updated prices into Google Shopping and Meta feeds

Any format, any destination, on schedule

Export CSV, TSV, XML, JSON, RSS or Atom — each channel template comes with its expected format preselected. Deliver through a public feed URL the channel fetches on its own, or push by FTP, FTPS or SFTP. Feeds refresh automatically every 24, 48 or 72 hours — all generated off your WordPress hosting.

Feed delivery settings with URL, FTP and refresh schedule options
WOOCOMMERCE FEED USE CASES

Built for Every WooCommerce Store

From your first Google Shopping feed to multi-country channel operations.

First Google Shopping Feed

WooCommerce merchants launching on Google Shopping: connect the API, validate, and get products into Merchant Center without a plugin or a spreadsheet.

Multichannel Sellers

Stores adding Meta, TikTok, Pinterest and comparison engines on top of Google — one catalog, one set of rules, every channel served.

Big Catalogs on Modest Hosting

Stores with thousands of variations whose hosting chokes on plugin feed regeneration — Pricefy generates every feed off-server, on its own infrastructure.

Stores That Compete on Price

Merchants using Pricefy repricing who need their advertised prices to match reality — feeds inherit repriced prices the moment they change.

Explore dynamic pricing
See pricing for WooCommerce merchants
FAQ

WooCommerce Product Feed FAQ

What is a WooCommerce product feed?
A structured file (CSV, XML or JSON) that carries your WooCommerce products — titles, prices, images, stock, identifiers — to a sales channel like Google Shopping, Meta or TikTok, formatted to that channel's specification. Pricefy generates and refreshes these feeds automatically from a native WooCommerce REST API connection.
How do I create a Google Shopping feed from WooCommerce?
Connect your WooCommerce store to Pricefy with your API credentials, pick the Google Shopping template for your country, and the feed is generated with the required attributes and Google product taxonomy already mapped. Point Google Merchant Center at your feed URL and it fetches updates on its own schedule.
Do I need a WooCommerce product feed plugin?
No. Pricefy connects through the native WooCommerce REST API — add your API credentials and the sync starts. No plugin to install, no code changes, nothing extra to update or re-test when WordPress, WooCommerce or PHP versions change.
Will feed generation slow down my WordPress site?
No. Unlike feed plugins that regenerate files with your hosting's PHP and cron, Pricefy generates every feed on its own infrastructure. Your server only answers standard REST API calls during catalog sync — feed builds, validation and delivery all happen off your hosting.
Does it handle variable products and variations?
Yes. Variable products with dozens of variations sync natively through the API, and feeds carry proper per-variant data — prices, images, sizes, colors — instead of duplicate parent rows that channels reject.
How do I export products from WooCommerce to a shopping channel?
WooCommerce's built-in export produces a raw CSV — fine for backups, but channels reject files that miss their required fields and formats. Pricefy syncs your catalog continuously through the REST API and exports validated, channel-specific feeds instead, so you never re-export by hand after a price or stock change.
Which channels and formats are supported?
1,500+ channel–country templates across 69 countries — Google Shopping, Meta, TikTok, eBay, Bing, Pinterest, idealo, Kelkoo, affiliate networks and more. Export formats: CSV, TSV, XML, JSON, RSS and Atom, delivered by feed URL or FTP/FTPS/SFTP push, refreshed every 24, 48 or 72 hours.
Do my feed prices stay in sync with WooCommerce?
Yes. Feeds always carry the current prices and stock from your synced catalog. If you use Pricefy's dynamic repricing, new regular and sale prices are written back to WooCommerce across all variations and flow into your feeds automatically — so Google Shopping never advertises a price you've already changed.

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