Trade Desk Product Feed
A Trade Desk product feed puts your catalog on Trade Desk, an affiliate & retargeting network. Pricefy builds it from your catalog, validates it before it ships, and keeps it refreshed with your repriced, in-stock prices — so your affiliate and retargeting placements stay accurate.
What is a Trade Desk product feed?
A Trade Desk product feed is a structured file of your products — each with a title, description, price, availability, images and identifiers — used to publish and update your catalog on Trade Desk automatically instead of one product at a time.
Clean product data, correct categorisation and current prices and stock are what keep your affiliate and retargeting placements live and competitive. Maintaining that file as your catalog changes is the job Pricefy automates.
What Trade Desk expects
The essentials of a Trade Desk product feed. Pricefy maps your catalog to the required fields and validates before delivery. Requirements are set by Trade Desk and can change — check its official documentation for the authoritative, always-current spec.
Core product fields
- Id / SKU — a unique, stable identifier for each product
- Title — the product name
- Description — accurate product detail
- Link — the product landing page URL
- Image — the main product image URL
- Price — the current price, with currency
- Availability — in stock or out of stock
- Brand — the product brand
- Product identifier — GTIN/EAN where it applies
Exact fields and any category-specific attributes are defined by Trade Desk. Pricefy's validation flags what each product is missing before the feed ships.
From catalog to a live, priced feed
Import your catalog
Connect Shopify, WooCommerce, BigCommerce, PrestaShop or Magento — or import a CSV. Products, prices and stock sync automatically.
Load the Trade Desk template
Pick Trade Desk: Pricefy loads the feed structure — required fields and mapping.
Map, enrich and validate
Map your fields to Trade Desk's, apply rules, and let validation flag incomplete products before they ship.
Publish price-aware
Deliver on schedule, carrying the prices your repricing rules produce, with out-of-stock products excluded automatically.
The prices in your Trade Desk feed come from your repricing engine
Most feed tools just move your catalog to Trade Desk. Pricefy is a price intelligence platform first: competitor monitoring on every plan shows where you stand, and from the Pro plan up, dynamic repricing publishes your adjusted prices straight into the feed — so your affiliate and retargeting placements never carry a stale price.
Trade Desk product feeds, answered
How do I create a Trade Desk product feed?
What fields are required?
Can Pricefy keep my Trade Desk prices current?
Other feed channels
Pricefy ships 1,500+ channel–country feed templates across 69 countries. Browse the full library, or see how monitoring and repricing work together.
Learn more about product feeds
Guides to help you get more from every channel you sell on.
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