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CRITEO FEED

Criteo Product Feed

Criteo powers dynamic retargeting across its commerce ad network, and its product catalog feed is what fuels those personalized ads. Pricefy builds your Criteo feed from your catalog, mapped to Criteo's specification, validated before it ships, and refreshed on schedule with your repriced, in-stock prices.

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CSV · XML · JSON
Supported feed formats
29
Country templates in Pricefy
URL · FTP
Scheduled delivery
THE BASICS

What is a Criteo feed?

A Criteo feed is a structured file of your products that Criteo ingests to run dynamic retargeting — the personalized product ads that follow shoppers across Criteo's Commerce Growth network. Accurate prices, availability and images are what make those ads convert.

The convenient part: Criteo reuses the Google and Facebook attribute names, and its docs state you can reuse your existing Google or Facebook product feed with no reformatting. Criteo supports up to four scheduled imports a day, with full, incremental and deleted import modes. Pricefy maps your catalog to Criteo's spec, validates it, and keeps prices and stock current.

FEED SPECIFICATION

What Criteo expects

The essentials of Criteo's product catalog spec (Commerce Growth). Pricefy maps your catalog to every field and validates before delivery — see Criteo's documentation for the authoritative list.

Formats
CSV, TSV, XML or JSON (UTF-8, underscore attribute names)
Delivery
Product feed URL fetch, Criteo FTP, or e-commerce platform integration; up to 4 imports/day
Taxonomy
Google product taxonomy (google_product_category) plus free-text product_type
Modes
Full, incremental and deleted import modes

Core required fields

  • id — a unique identifier for each product
  • title — the product name
  • link — the product landing page URL
  • image_link — the main product image URL
  • price — the current price, with currency
  • availability — in stock or out of stock

Recommended fields include google_product_category, description and sale_price. Criteo reuses the Google/Facebook attribute names, so an existing Google or Facebook feed can be reused; identifiers need a GTIN or an MPN, not both. Pricefy handles the mapping and validation.

Criteo: set up your product catalog
HOW PRICEFY EXPORTS TO CRITEO

From catalog to a Criteo-ready feed

1

Import your catalog

Connect Shopify, WooCommerce, BigCommerce, PrestaShop or Magento — or import a CSV. Products, prices and stock sync automatically.

2

Load the Criteo template

Pick Criteo and your country: Pricefy loads the exact spec — required fields, format and the Google product taxonomy Criteo reuses.

3

Map, enrich and validate

Map your fields to Criteo's attributes, apply rules, and let validation flag incomplete products before they ship.

4

Publish price-aware

Deliver a feed URL (or Criteo FTP) with up to four imports a day — carrying the prices your repricing rules produce, with out-of-stock SKUs excluded automatically.

The prices in your feed come from your repricing engine

Most feed tools just move your catalog to Criteo. Pricefy is a price intelligence platform first: competitor monitoring on every plan shows where you stand, and from the Pro plan up, dynamic repricing publishes your adjusted prices straight into the Criteo catalog. Your retargeting ads never show yesterday's price or an out-of-stock product.

FREQUENTLY ASKED QUESTIONS

Criteo feeds, answered

Can I reuse my Google or Facebook feed for Criteo?
Yes — Criteo's docs state you can reuse your existing Google or Facebook product feed with no reformatting, because Criteo uses the same attribute names. Pricefy maps a single catalog across all three.
What format does a Criteo feed use?
Criteo accepts CSV, TSV, XML and JSON, UTF-8 encoded. Pricefy generates whichever the channel expects and validates it before delivery.
What are the required fields?
The core fields are id, title, link, image_link, price and availability; google_product_category, description and sale_price are recommended. Identifiers need a GTIN or an MPN, not both.
How often can I update the Criteo feed?
Criteo supports up to four scheduled imports a day, with full, incremental and deleted modes. Pricefy refreshes on your schedule with the latest prices and stock.
Can Pricefy put my repriced prices into the Criteo feed?
Yes. Prices come from your Pricefy repricing rules (dynamic repricing from the Pro plan up), so your retargeting ads reflect your live competitive position, not a stale export.

Other feed channels

Pricefy ships 1,500+ channel–country feed templates across 69 countries. Browse the full library, or get AI-shopping ready.

All feed channels Meta feed Google Shopping feed

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