Google Local Inventory Feed
A Google local inventory feed shows what's in stock in your physical stores across Local Inventory Ads and free local listings. Pricefy builds it from your catalog and store data — mapped to Google's local inventory spec, validated before it ships, and refreshed with current store-level price and availability.
What is a Google local inventory feed?
A Google local inventory feed tells Google what each of your physical stores has in stock, and at what price, so your products can appear in Local Inventory Ads and free local listings when nearby shoppers search. It works alongside your primary product feed, adding the store-level layer.
The feed pairs a store code with a product id, then carries the store's quantity, price and availability (and pickup options where offered). Because in-store stock and prices change constantly, keeping it current is essential — and the job Pricefy automates.
What Google expects
The essentials of Google's local product inventory feed. Pricefy maps your store and catalog data to every required attribute and validates the feed before delivery — see Google's documentation for the authoritative, always-current spec.
Core required attributes
- store_code — the identifier of the physical store
- id — the product id, matching your primary feed
- availability — in stock or out of stock at that store
- price — the in-store price, with currency
- quantity — units on hand at that store (where used)
- pickup_method — buy online pick up in store, where offered
- pickup_sla — how soon pickup is available, where offered
The local inventory feed complements your primary product feed rather than replacing it, and store details are configured in Merchant Center / Business Profile. Pricefy's validation flags what each row is missing before the feed ships.
Google: local product inventory feed specificationFrom store stock to local listings
Import catalog & stores
Connect your catalog and store-level stock — connect a platform or import a CSV. Products, prices and per-store availability sync in.
Load the local inventory template
Pick Google Local Inventory and your country: Pricefy loads the spec — store_code/id pairing and required attributes.
Map, enrich and validate
Map store codes and product ids, set availability and price per store, and let validation flag incomplete rows before they ship.
Publish on schedule
Deliver a feed URL (or SFTP) that refreshes on schedule, so local availability and prices stay current.
Local prices should reflect the local market — so let them come from your repricing engine
Most feed tools just move stock data to Google. Pricefy is a price intelligence platform first: competitor monitoring on every plan shows how you're priced against nearby and online rivals, and from the Pro plan up, dynamic repricing feeds your adjusted prices into your listings — so your local ads reflect a current, competitive price.
Local inventory feeds, answered
How is a local inventory feed different from a Shopping feed?
What format does the local inventory feed use?
What are the required fields?
Can Pricefy keep store prices competitive?
Other feed channels
Pricefy ships 1,500+ channel–country feed templates across 69 countries. Browse the full library, or see how monitoring and repricing work together.
Learn more about product feeds
Guides to help you get more from every channel you sell on.
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