PriceRunner Product Feed
A PriceRunner product feed lists your catalog on the PriceRunner comparison engine, where shoppers compare prices across merchants. Pricefy builds it from your catalog — mapped to PriceRunner's feed requirements, validated before it ships, and refreshed on schedule with your repriced, in-stock prices.
What is a PriceRunner product feed?
A PriceRunner product feed is a structured file of your products — each with a name, price, identifiers, category, product URL and image — that you submit so PriceRunner can list you against other merchants selling the same product. Shoppers land on a product page and compare offers, largely on price.
Because comparison engines rank offers heavily by price, two things decide how you do: an accurate, complete feed so your products match correctly, and a competitive price so you place well. Keeping both current as your catalog and the market move is the job Pricefy automates.
What PriceRunner expects
The essentials of a PriceRunner product feed. Pricefy maps your catalog to every required field and validates the feed before delivery — see PriceRunner's merchant documentation for the authoritative, always-current requirements.
Core required fields
- Product name — clear, matchable product title
- Category — your product category
- SKU — your unique product identifier
- Brand / manufacturer — the product brand
- EAN / GTIN — the product identifier used for matching
- Price — the current price, incl. VAT and currency
- Product URL — the product landing page
- Image URL — the main product image
- Delivery cost & availability — shipping cost and stock status
Exact field names and requirements are set by PriceRunner and can vary by market. Pricefy's validation flags what each product is missing before the feed ships.
Klarna / PriceRunner: product feed specificationFrom catalog to a competitive listing
Import your catalog
Connect Shopify, WooCommerce, BigCommerce, PrestaShop or Magento — or import a CSV. Products, prices and stock sync automatically.
Load the PriceRunner template
Pick PriceRunner and your country: Pricefy loads the feed spec — required fields, format and identifiers.
Map, enrich and validate
Map your fields to PriceRunner's, ensure EAN/brand+MPN are present for matching, and let validation flag incomplete products before they ship.
Publish price-aware
Deliver a feed URL that refreshes on schedule — carrying the prices your repricing rules produce, with out-of-stock SKUs excluded automatically.
On a comparison engine, price is the ranking — so let it come from your repricing engine
Most feed tools just move your catalog to PriceRunner. Pricefy is a price intelligence platform first: competitor monitoring on every plan shows exactly where you sit against the other offers, and from the Pro plan up, dynamic repricing publishes your adjusted prices straight into the feed. On a channel where shoppers sort by price, that's the difference between the top of the list and the bottom.
PriceRunner product feeds, answered
What format does a PriceRunner feed use?
What fields are required for PriceRunner?
Why does price matter so much on PriceRunner?
Can Pricefy put my repriced prices into the PriceRunner feed?
Other feed channels
Pricefy ships 1,500+ channel–country feed templates across 69 countries. Browse the full library, or see how monitoring and repricing work together.
Learn more about product feeds
Guides to help you get more from every channel you sell on.
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