Bol.com Product Feed
Bol.com is the leading marketplace in the Netherlands and Belgium, built on a shared EAN catalog: you list offers against existing product pages. Pricefy maps your catalog to Bol by EAN and keeps your offers — price, stock and delivery — synced with your repriced, in-stock values.
What is a Bol.com product feed?
Bol.com runs on a single shared catalog: each product has one page, identified by its EAN, and sellers attach an offer to it. So a Bol.com "feed" is really an offer file — your EAN, price, stock, condition and delivery promise — matched to Bol's existing product pages rather than creating new ones.
Because several sellers can share a product page, the buy block goes to the strongest offer — price, delivery time and seller performance all count. Keeping your offers accurate and competitively priced as the market moves is the job Pricefy automates.
What Bol.com expects
The essentials of a Bol.com offer sync. Pricefy matches your catalog to Bol by EAN and keeps your offers current — see Bol.com's retailer documentation for the authoritative, always-current requirements.
Core offer attributes
- EAN — the identifier that matches your offer to Bol's product page
- Condition — new or a defined used grade
- Price — the current selling price, incl. VAT
- Stock — units available to sell
- Delivery promise — dispatch and delivery time
- Fulfilment — your own shipping or Logistics via bol (LVB)
- Reference / SKU — your internal identifier for the offer
Products new to Bol may need content (title, images, attributes) created before an offer can attach. Requirements are set by Bol and can vary. Pricefy's validation flags what each item is missing before it syncs.
Bol.com: Retailer API — product contentFrom catalog to competitive offers
Import your catalog
Connect Shopify, WooCommerce, BigCommerce, PrestaShop or Magento — or import a CSV. Products, prices and stock sync automatically.
Load the Bol.com template
Pick Bol.com (NL or BE): Pricefy loads the offer spec — EAN matching, price, stock and delivery fields.
Match, enrich and validate
Match your products to Bol by EAN, complete the offer data, and let validation flag anything missing before it syncs.
Sync price-aware
Push offers on a schedule carrying the prices your repricing rules produce, with out-of-stock items pulled automatically.
The buy block on Bol.com is won on price — so let it come from your repricing engine
Most feed tools just push your catalog to Bol.com. Pricefy is a price intelligence platform first: competitor monitoring on every plan shows where your offer sits against the others on the same product page, and from the Pro plan up, dynamic repricing publishes your adjusted prices straight into your Bol offers — so you compete for the buy block instead of watching it go to a cheaper seller.
Bol.com feeds, answered
Is Bol.com a product feed or an offer sync?
Does this cover both Bol.com NL and Belgium?
What decides who wins the sale on a shared product page?
Can Pricefy put my repriced prices onto Bol.com?
Other feed channels
Pricefy ships 1,500+ channel–country feed templates across 69 countries. Browse the full library, or see how monitoring and repricing work together.
Learn more about product feeds
Guides to help you get more from every channel you sell on.
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