Fruugo Product Feed
Fruugo is a global marketplace that takes one retailer feed and sells it across dozens of countries, handling translation, currency and local presentation. Pricefy builds that feed from your catalog — mapped to Fruugo's requirements, validated before it ships, and refreshed with your repriced, in-stock prices.
What is a Fruugo product feed?
A Fruugo product feed is a structured file of your products — each with a title, description, price, currency, identifiers, images and stock — that you submit once so Fruugo can list you across its international storefronts. Fruugo translates and localises the content and converts currency for each market.
Because a single feed reaches many countries, clean product data, correct identifiers and current prices and stock are what keep your listings live and matched. Keeping that file accurate as your catalog and the market move is the job Pricefy automates.
What Fruugo expects
The essentials of a Fruugo retailer feed. Pricefy maps your catalog to every required field and validates the feed before delivery — see Fruugo's retailer documentation for the authoritative, always-current requirements.
Core required fields
- SKU — your unique product identifier
- EAN / GTIN — the product identifier used for matching
- Title & description — accurate product detail
- Category — the product category
- Price & currency — the current price with its currency
- VAT rate — the applicable tax rate
- Stock — units available to sell
- Image URL — one or more product images
- Shipping — delivery cost and dispatch time
Fruugo needs enough clean data to translate and localise each listing; requirements can vary. Pricefy's validation flags what each product is missing before the feed ships.
Fruugo: feed documentationFrom catalog to international listings
Import your catalog
Connect Shopify, WooCommerce, BigCommerce, PrestaShop or Magento — or import a CSV. Products, prices and stock sync automatically.
Load the Fruugo template
Pick Fruugo: Pricefy loads the feed spec — required fields, identifiers, currency and VAT.
Map, enrich and validate
Map your fields to Fruugo's, ensure identifiers and VAT are present, and let validation flag incomplete products before they ship.
Publish price-aware
Deliver a feed URL that refreshes on schedule — carrying the prices your repricing rules produce, with out-of-stock SKUs excluded automatically.
The prices on Fruugo come from your repricing engine
Most feed tools just move your catalog to Fruugo. Pricefy is a price intelligence platform first: competitor monitoring on every plan shows where you stand, and from the Pro plan up, dynamic repricing publishes your adjusted prices straight into the Fruugo feed — so your listings across every market reflect your live competitive position, not a stale export.
Fruugo product feeds, answered
What format does a Fruugo feed use?
How does one feed reach so many countries?
What fields are required for Fruugo?
Can Pricefy put my repriced prices into the Fruugo feed?
Other feed channels
Pricefy ships 1,500+ channel–country feed templates across 69 countries. Browse the full library, or see how monitoring and repricing work together.
Learn more about product feeds
Guides to help you get more from every channel you sell on.
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