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GOOGLE MANUFACTURER CENTER FEED

Google Manufacturer Center Feed

Google Manufacturer Center lets brands submit authoritative product data — the definitive titles, images, identifiers and attributes Google uses across Shopping. Pricefy builds that feed from your catalog, mapped to the Manufacturer Center spec and validated before it ships.

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XML · TXT/TSV
Supported feed formats
5
Country templates in Pricefy
URL · SFTP
Scheduled delivery
THE BASICS

What is a Google Manufacturer Center feed?

Google Manufacturer Center is where brands and manufacturers submit the authoritative version of their product data to Google. A Manufacturer Center feed carries the definitive title, description, images, product identifiers (GTIN) and rich attributes Google uses to improve how those products appear across Shopping — even when others sell them.

Unlike a Merchant Center feed, which lists your offers to sell, a Manufacturer Center feed sets the brand-level source of truth. Keeping it complete and accurate as your product range evolves is the job Pricefy automates.

FEED SPECIFICATION

What Manufacturer Center expects

The essentials of Google's Manufacturer Center product data spec. Pricefy maps your catalog to every attribute and validates the feed before delivery — see Google's documentation for the authoritative, always-current list.

Formats
XML or tab-delimited text (TXT/TSV)
Delivery
Scheduled fetch from a URL, or SFTP upload
Identity
Products keyed by GTIN as the authoritative record
Refresh
Keep product data current as your range changes

Core attributes

  • id — a unique identifier for each product
  • gtin — the global trade item number (authoritative key)
  • title — the definitive product name
  • brand — the product brand
  • description — the authoritative product description
  • image_link — the main product image URL
  • product_line — the product line or family
  • product_page_url — the brand product page
  • product attributes — size, color, capacity and more where they apply

Manufacturer Center supports a rich set of descriptive attributes; the more complete the record, the better Google can represent the product. Pricefy's validation flags gaps before the feed ships.

Google Manufacturer Center: product data specification
HOW PRICEFY EXPORTS TO MANUFACTURER CENTER

From catalog to authoritative product data

1

Import your catalog

Connect Shopify, WooCommerce, BigCommerce, PrestaShop or Magento — or import a CSV. Your product data syncs automatically.

2

Load the Manufacturer Center template

Pick Google Manufacturer Center and your country: Pricefy loads the exact spec — required attributes and format.

3

Map, enrich and validate

Map your fields to Google's attributes, enrich the descriptive data, and let validation flag incomplete products before they ship.

4

Publish on schedule

Deliver a feed URL (or SFTP) that refreshes on schedule, so your authoritative brand data stays current with your catalog.

Own your brand data, and see how everyone prices it

Manufacturer Center sets your brand's product truth; Pricefy adds the market view. Competitor monitoring on every plan shows how retailers price and present your products across the web — essential context for brands, and the foundation of MAP and brand monitoring when you need to protect your positioning.

FREQUENTLY ASKED QUESTIONS

Manufacturer Center feeds, answered

How is Manufacturer Center different from Merchant Center?
Merchant Center lists your offers to sell; Manufacturer Center submits authoritative brand product data that Google uses across Shopping regardless of who sells it. Pricefy ships templates for both.
What format does a Manufacturer Center feed use?
Google accepts XML and tab-delimited text (TXT/TSV), delivered by scheduled URL or SFTP. Pricefy generates the format Google expects and validates it before delivery.
What data is required?
Core attributes include id, gtin, title, brand, description, image_link and product_line, plus descriptive attributes where they apply. The more complete the record, the better Google represents the product. Pricefy flags gaps before the feed ships.
Can Pricefy also show how retailers price my products?
Yes. Alongside the feed, Pricefy's competitor monitoring shows how your products are priced and presented across retailers — the market view brands need to protect positioning and MAP.

Other feed channels

Pricefy ships 1,500+ channel–country feed templates across 69 countries. Browse the full library, or see how brands protect their positioning.

All feed channels Google Shopping MAP / MSRP & brand monitoring Product Feed Management

Learn more about product feeds

Guides to help you get more from every channel you sell on.

Product feed optimization guide Comparison shopping engines guide

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