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GOOGLE UCP FEED

Google Universal Commerce Protocol Feed

Google's Universal Commerce Protocol (UCP) is a structured way to submit product and commerce data to Google's shopping and AI surfaces. Pricefy maps your catalog to UCP, validates it before it ships, and keeps it refreshed with your repriced, in-stock prices.

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Structured
Commerce data protocol
AI-ready
For Google's shopping surfaces
Scheduled
Delivery & refresh
THE BASICS

What is Google UCP?

The Universal Commerce Protocol is Google's structured format for exchanging product and commerce data — the definitive product details, identifiers, price and availability that Google uses across its shopping and AI-driven surfaces. It shares the product-data foundation of Merchant Center, expressed through the protocol.

As Google's shopping experience becomes more AI-driven, clean, complete and current structured data is what keeps your products discoverable and accurately represented. Producing and maintaining that data is the job Pricefy automates.

FEED SPECIFICATION

What UCP expects

The essentials of Google's Universal Commerce Protocol. Pricefy maps your catalog to the protocol's structure and validates before delivery — see Google's UCP documentation for the authoritative, always-current schema.

Model
Structured commerce data per the UCP schema
Identity
Products keyed by GTIN and stable ids
Foundation
Shares the Merchant Center product-data model
Refresh
Keep price and availability current — daily or intraday

Core product data

  • id — a unique, stable identifier for each product
  • gtin — the product identifier
  • title — the product name
  • description — accurate product detail
  • link — the product landing page URL
  • image_link — the main product image URL
  • availability — in stock or out of stock
  • price — the current price, with currency
  • brand — the product brand

The UCP schema is the authoritative source for the exact structure and fields. Pricefy maps your catalog to it and flags gaps before delivery.

Google: Universal Commerce Protocol documentation
HOW PRICEFY EXPORTS TO GOOGLE UCP

From catalog to structured commerce data

1

Import your catalog

Connect Shopify, WooCommerce, BigCommerce, PrestaShop or Magento — or import a CSV. Products, prices and stock sync automatically.

2

Load the UCP template

Pick Google UCP: Pricefy maps your catalog to the protocol structure and required product data.

3

Map, enrich and validate

Map your fields to the UCP schema, enrich identifiers and attributes, and let validation flag incomplete products before they ship.

4

Publish price-aware

Deliver on schedule, carrying the prices your repricing rules produce, with out-of-stock products handled automatically.

AI shopping still runs on price — so let it come from your repricing engine

Most feed tools just move your catalog to Google. Pricefy is a price intelligence platform first: competitor monitoring on every plan shows where you stand, and from the Pro plan up, dynamic repricing publishes your adjusted prices straight into your data — so however Google surfaces your products, they carry a current, competitive price.

FREQUENTLY ASKED QUESTIONS

Google UCP, answered

What is the Universal Commerce Protocol?
It's Google's structured protocol for exchanging product and commerce data used across its shopping and AI surfaces. It shares the product-data foundation of Merchant Center, expressed through the protocol. Pricefy maps your catalog to it.
How is UCP different from a Merchant Center feed?
They share the same product-data foundation; UCP is the structured protocol for exchanging that data, oriented toward Google's programmatic and AI-driven surfaces. Pricefy ships both.
Can Pricefy keep my UCP data current and competitive?
Yes. Prices come from your Pricefy repricing rules (dynamic repricing from the Pro plan up), and monitoring keeps you aware of where you stand — so your data stays accurate and competitively priced.

Other feed channels

Pricefy ships 1,500+ channel–country feed templates across 69 countries. Browse the full library, or get AI-shopping ready.

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