idealo Product Feed
idealo is a leading European price-comparison engine, and its feed is where your prices compete head-to-head. Pricefy builds your idealo product feed from your catalog, mapped to idealo's specification — including its distinctive per-column shipping and payment costs — validated before it ships, and refreshed with your repriced prices.
What is an idealo feed?
An idealo feed is a structured file of your products that idealo ingests to list your offers alongside competitors on its price-comparison marketplace. Shoppers on idealo are comparing prices directly, so the accuracy of your price, shipping cost and availability is what wins the click through to your store.
idealo uses its own product data specification — its own field names and a hierarchical categoryPath, not the Google taxonomy — with a distinctive requirement: shipping and payment costs are declared at column level (deliveryCosts_*, paymentCosts_*). idealo re-crawls your hosted feed roughly every 30 minutes, so price and stock changes propagate fast. Pricefy maps your catalog to idealo's spec, validates it, and keeps it current.
What idealo expects
The essentials of idealo's product data spec. Pricefy maps your catalog to every field and validates before delivery — see idealo's documentation for the authoritative list.
Core required fields
- sku — a unique product identifier
- brand — the product brand
- title — the product name
- url — the product landing page URL
- price — the current price, with currency
- delivery — the delivery time
- deliveryCosts_[method] — at least one shipping-cost column
- paymentCosts_[method] — at least one payment-cost column
idealo's distinctive requirement is column-level shipping and payment costs — a DACH-market norm. Recommended fields include categoryPath, eans, description and imageUrls. idealo does not use the Google product taxonomy or Google-style attribute names. Pricefy handles the mapping and validation.
idealo: CSV importer specificationFrom catalog to an idealo-ready feed
Import your catalog
Connect Shopify, WooCommerce, BigCommerce, PrestaShop or Magento — or import a CSV. Products, prices and stock sync automatically.
Load the idealo template
Pick idealo and your country: Pricefy loads the exact spec — idealo's field names, categoryPath and the per-column cost structure.
Map, enrich and validate
Map your fields to idealo's attributes, declare shipping and payment costs, apply rules, and let validation flag incomplete products before they ship.
Publish price-aware
Deliver a hosted feed URL that idealo re-crawls roughly every 30 minutes — carrying the prices your repricing rules produce, with out-of-stock SKUs excluded automatically.
On a comparison engine, your price is the whole game
idealo ranks offers by price — so a stale feed costs you the click. Pricefy is a price intelligence platform first: competitor monitoring on every plan shows exactly where you stand on idealo, and from the Pro plan up, dynamic repricing publishes your adjusted prices straight into the feed, within your margin floor. Fast re-crawls mean your best price shows almost immediately.
idealo feeds, answered
Does idealo use the Google product taxonomy?
How do I declare shipping costs for idealo?
How quickly do my price changes reach idealo?
What format does an idealo feed use?
Can Pricefy put my repriced prices into the idealo feed?
Other feed channels
Pricefy ships 1,500+ channel–country feed templates across 69 countries. Browse the full library, or get AI-shopping ready.
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