Bing Shopping Product Feed
A Bing Shopping feed is the product data file Microsoft Merchant Center uses to run your Microsoft Advertising Shopping campaigns — and, increasingly, Copilot shopping surfaces. Pricefy builds it from your catalog, mapped to Microsoft's specification, validated before it ships, and refreshed on schedule with your repriced, in-stock prices.
What is a Bing Shopping feed?
A Bing Shopping feed is a structured file of your products submitted to Microsoft Merchant Center (MMC). Microsoft reads it to build your Shopping ads across Bing, MSN and the Microsoft Search Network, and it also informs the product results Microsoft Copilot surfaces.
The convenient part: Microsoft reuses the Google Merchant Center attribute schema, so a well-built Google Shopping feed is most of the way to a Bing one. Microsoft can even import your existing Google Merchant Center catalog directly. Pricefy maps your catalog to Microsoft's spec, validates it, and keeps prices and stock current.
What Microsoft Merchant Center expects
The essentials of Microsoft's product feed spec — which mirrors the Google schema. Pricefy maps your catalog to every attribute and validates before delivery; see Microsoft's documentation for the authoritative list.
Core required attributes
- id — a unique identifier for each product
- title — the product name
- link — the product landing page URL
- image_link — the main product image URL
- availability — in stock, out of stock or preorder
- price — the current price, with currency
- condition — new, refurbished or used
- brand and gtin or mpn — with identifier_exists where they don't apply
Because Microsoft reuses the Google schema, the same catalog mapping serves both — Microsoft can also import your Google Merchant Center feed directly. Note that MMC takes tab-delimited TXT/TSV, not comma-CSV, for direct upload; Pricefy generates the right format and validates it.
Microsoft Advertising: Merchant Center feed helpFrom catalog to a Microsoft-ready feed
Import your catalog
Connect Shopify, WooCommerce, BigCommerce, PrestaShop or Magento — or import a CSV. Products, prices and stock sync automatically.
Load the Bing template
Pick Microsoft Bing and your country: Pricefy loads the exact spec — required attributes, tab-delimited format and the Google product taxonomy.
Map, enrich and validate
Map your fields to the Microsoft attributes, apply rules, map categories, and let validation flag incomplete products before they ship.
Publish price-aware
Deliver a feed URL (or FTP/SFTP) that refreshes on schedule — carrying the prices your repricing rules produce, with out-of-stock SKUs excluded automatically.
The prices in your feed come from your repricing engine
Most feed tools just move your catalog to Microsoft. Pricefy is a price intelligence platform first: competitor monitoring on every plan shows where you stand, and from the Pro plan up, dynamic repricing publishes your adjusted prices straight into the Bing feed. Your Microsoft ads never advertise yesterday's price or an out-of-stock product.
Bing Shopping feeds, answered
Can I reuse my Google Shopping feed for Bing?
What format does a Bing Shopping feed use?
What are the required fields?
How often should I refresh the feed?
Can Pricefy put my repriced prices into the Bing feed?
Other feed channels
Pricefy ships 1,500+ channel–country feed templates across 69 countries. Browse the full library, or get AI-shopping ready.
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