Rakuten Product Feed
A Rakuten product feed powers your presence across the Rakuten Advertising network — affiliate placements, retargeting and shopping partners. Pricefy builds it from your catalog, mapped to Rakuten's product-feed specification, validated before it ships and refreshed with your repriced, in-stock prices.
What is a Rakuten product feed?
A Rakuten product feed is a structured file of your products — each with a title, price, identifiers, product URL and image — submitted to Rakuten Advertising so your catalog can appear across its affiliate and retargeting placements. Publishers and partners use the feed to promote the right product at the right price.
The feed needs clean, complete data and current prices and stock, or products stop performing. Keeping it accurate as your catalog and prices move is the job Pricefy automates.
What Rakuten expects
The essentials of a Rakuten Advertising product feed. Pricefy maps your catalog to every required field and validates the feed before delivery — see Rakuten's product-feed documentation for the authoritative, always-current spec.
Core required fields
- SKU / product id — your unique identifier
- Product name — clear, matchable title
- Description — accurate product detail
- Price — the current price, with currency
- Sale price — where a promotion applies
- Product URL — the product landing page
- Image URL — the main product image
- Category — the product category
- Availability — stock status
Exact fields are set by Rakuten Advertising and can vary by program. Pricefy's validation flags what each product is missing before the feed ships.
Rakuten Advertising: product feed specificationFrom catalog to affiliate-ready feed
Import your catalog
Connect Shopify, WooCommerce, BigCommerce, PrestaShop or Magento — or import a CSV. Products, prices and stock sync automatically.
Load the Rakuten template
Pick Rakuten and your country: Pricefy loads the feed spec — required fields and format.
Map, enrich and validate
Map your fields to Rakuten's, ensure identifiers are present, and let validation flag incomplete products before they ship.
Publish price-aware
Deliver a feed URL that refreshes on schedule — carrying the prices your repricing rules produce, with out-of-stock SKUs excluded automatically.
The prices in your Rakuten feed come from your repricing engine
Most feed tools just move your catalog to Rakuten. Pricefy is a price intelligence platform first: competitor monitoring on every plan shows where you stand, and from the Pro plan up, dynamic repricing publishes your adjusted prices straight into the feed — so your affiliate and retargeting placements never promote a stale price.
Rakuten product feeds, answered
What format does a Rakuten feed use?
What fields are required for Rakuten?
Can Pricefy put my repriced prices into the Rakuten feed?
Other feed channels
Pricefy ships 1,500+ channel–country feed templates across 69 countries. Browse the full library, or see how monitoring and repricing work together.
Learn more about product feeds
Guides to help you get more from every channel you sell on.
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