Snapchat Product Feed
A Snapchat product feed is the catalog file that powers your Dynamic Product Ads and shoppable formats on Snapchat. Pricefy builds it from your catalog — mapped to Snapchat's product feed spec, validated before it ships, and refreshed on schedule with your repriced, in-stock prices.
What is a Snapchat product feed?
A Snapchat product feed is a structured file of your products — each with a title, price, availability, image and identifiers — that you upload to a Snapchat product catalog in Ads Manager. Snapchat reads it to build Dynamic Product Ads and shoppable ad formats that pull the right product, price and image automatically.
The feed follows the same product-catalog conventions as other social platforms: the required attributes must be present and correctly formatted, and prices and stock kept current, or products drop out of your ads. Keeping that file accurate as your catalog changes is the job Pricefy automates.
What Snapchat expects
The essentials of a Snapchat product catalog feed. Pricefy maps your catalog to every required attribute and validates the feed before delivery — see Snapchat's Business Help for the authoritative, always-current requirements.
Core required attributes
- id — a unique, stable identifier for each product
- title — the product name
- description — accurate product detail
- link — the product landing page URL
- image_link — the main product image URL
- availability — in stock or out of stock
- price — the current price, with currency
- brand — the product brand
- condition — new, refurbished or used
Some attributes are conditional — required for certain product types or ad formats. Pricefy's validation flags what each product is missing before the feed ships.
Snapchat: product catalog & feed helpFrom catalog to shoppable Snap ads
Import your catalog
Connect Shopify, WooCommerce, BigCommerce, PrestaShop or Magento — or import a CSV. Products, prices and stock sync automatically.
Load the Snapchat template
Pick Snapchat and your country: Pricefy loads the product-feed spec — required attributes and format.
Map, enrich and validate
Map your fields to Snapchat's attributes, apply rules, and let validation flag incomplete products before they ship.
Publish price-aware
Deliver a feed URL that refreshes on schedule — carrying the prices your repricing rules produce, with out-of-stock SKUs excluded automatically.
The prices in your Snap ads come from your repricing engine
Most feed tools just move your catalog to Snapchat. Pricefy is a price intelligence platform first: competitor monitoring on every plan shows where you stand, and from the Pro plan up, dynamic repricing publishes your adjusted prices straight into the Snapchat feed. Your Dynamic Product Ads never advertise yesterday's price or a product that just went out of stock.
Snapchat product feeds, answered
What format does a Snapchat product feed use?
What are the required fields for a Snapchat feed?
How often should I refresh my Snapchat feed?
Can Pricefy put my repriced prices into the Snapchat feed?
Other feed channels
Pricefy ships 1,500+ channel–country feed templates across 69 countries. Browse the full library, or get AI-shopping ready.
Learn more about product feeds
Guides to help you get more from every channel you sell on.
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