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TIKTOK PRODUCT FEED

TikTok Product Feed

A TikTok catalog feed is the product data behind TikTok Shopping Ads — the feed-powered, shoppable video ads that reach the next generation of buyers. Pricefy builds it from your catalog, mapped to TikTok's Catalog specification, validated before it ships, and refreshed on schedule with your repriced, in-stock prices.

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CSV · XML
Supported feed formats
14
Country templates in Pricefy
URL · GMC import
Scheduled delivery
THE BASICS

What is a TikTok catalog feed?

A TikTok catalog feed is a structured file of your products uploaded to TikTok Ads Manager. TikTok reads it to power Shopping Ads — Video Shopping Ads and catalog-driven formats that turn your products into shoppable content in the For You feed.

One important detail: TikTok Catalog uses sku_id as the product identifier, not id — so a raw Google or Meta feed isn't drop-in. TikTok can, however, import a Scheduled-Fetch Google Merchant Center feed and syncs natively with Shopify. Pricefy maps your catalog to TikTok's exact fields, validates it, and keeps prices and stock current. (TikTok Shop, the marketplace, uses category Excel templates — a separate flow.)

FEED SPECIFICATION

What the TikTok Catalog expects

The essentials of TikTok's catalog product spec. Pricefy maps your catalog to every field and validates before delivery — see TikTok's documentation for the authoritative list.

Formats
CSV or XML (RSS/Atom), optionally zipped (.zip / .gz)
Delivery
Scheduled URL fetch (Data Feed Schedule), one-time upload, GMC import or Shopify sync
Taxonomy
Google product taxonomy (google_product_category)
Identifier
sku_id — TikTok's product identifier (not id)

Core required attributes

  • sku_id — the unique product identifier (TikTok-specific)
  • title — the product name
  • description — accurate product detail
  • availability — in stock or out of stock
  • condition — new, refurbished or used
  • price — the current price, with currency
  • link — the product landing page URL
  • image_link — the main product image URL
  • brand — the product brand

Because the identifier is sku_id (not id), a Google or Meta feed needs remapping before TikTok will accept it — Pricefy handles that automatically. This page covers the TikTok Catalog for Shopping Ads; TikTok Shop (marketplace) uses category-specific Excel templates and its own taxonomy.

TikTok Ads: catalog product parameters
HOW PRICEFY EXPORTS TO TIKTOK

From catalog to a TikTok-ready feed

1

Import your catalog

Connect Shopify, WooCommerce, BigCommerce, PrestaShop or Magento — or import a CSV. Products, prices and stock sync automatically.

2

Load the TikTok template

Pick TikTok and your country: Pricefy loads the exact spec — including the sku_id identifier, required fields and the Google product taxonomy.

3

Map, enrich and validate

Map your fields to TikTok's attributes (id → sku_id), apply rules, and let validation flag incomplete products before they ship.

4

Publish price-aware

Deliver a feed URL that refreshes on schedule — carrying the prices your repricing rules produce, with out-of-stock SKUs excluded automatically.

The prices in your feed come from your repricing engine

Most feed tools just move your catalog to TikTok. Pricefy is a price intelligence platform first: competitor monitoring on every plan shows where you stand, and from the Pro plan up, dynamic repricing publishes your adjusted prices straight into the TikTok catalog. Your Shopping Ads never show yesterday's price or an out-of-stock product.

FREQUENTLY ASKED QUESTIONS

TikTok feeds, answered

Can I reuse my Google Shopping feed for TikTok?
Not directly — TikTok Catalog uses sku_id as the identifier instead of id, so the feed needs remapping. Pricefy does this automatically, and TikTok can also import a Scheduled-Fetch Google Merchant Center feed.
What format does a TikTok feed use?
TikTok Catalog accepts CSV and XML (RSS/Atom), optionally zipped. Pricefy generates whichever the channel expects and validates it before delivery.
What is the difference between TikTok Catalog and TikTok Shop?
TikTok Catalog powers Shopping Ads via a product feed (this page). TikTok Shop is the in-app marketplace, which uses category-specific Excel templates and TikTok's own taxonomy — a separate setup.
What are the required fields?
The nine core fields are sku_id, title, description, availability, condition, price, link, image_link and brand. Pricefy flags anything missing before the feed ships.
Can Pricefy put my repriced prices into the TikTok feed?
Yes. Prices come from your Pricefy repricing rules (dynamic repricing from the Pro plan up), so your Shopping Ads reflect your live competitive position, not a stale export.

Other feed channels

Pricefy ships 1,500+ channel–country feed templates across 69 countries. Browse the full library, or get AI-shopping ready.

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